LC was again another alternative to the super-expensive machines
of the period. Unlike the Mac Classic
released at the same time, the LC didn't sacrifice speed, quality,
nor hardware expandability. The $2500 Mac LC was released in
October of 1990. Though still quite expensive, the LC was surprisingly
the only model (besides the Classic) under $5000 in that time
period. Though Apple did backstep in hardwre features, it was
not as dramatic as in the Classic. The LC still ran a 68020 at
16 MHz, about twice as fast as the Classic, and had one expansion
slot. The expansion slot, a Processor Direct Slot, was made popular
by the LC, and was a favorite among customers. It was also great
because it could display color sporting its 256 of VRAM, something
even some of the older much more expensive Macs could do. So
here Apple had a dirt cheap, expandable, color Mac. No wonder
it has become one of Apple's best selling machines ever, with
half a million sales in just the first year of production. Sometimes
I wonder if Apple ever should learn from their successes as well
as their mistakes. The LC three was finally discontinued when
the LC II and III were released a year and a half later.
Code Name: Elsie
(pronounce the letters "L-C"), Prism Pinball (low-slung
case design kinda looks like a pinball machine I guess)
Processor: Motorla 68020 running at 16 MHz.
came with 2 MB, expanadable to 10 MB, 100ns 30-pin DRAM.
built-in 256k VRAM, expandable to 512k.
1.44 MB floppy drive, 40-80 MB HD.
1 LC-style Processor Direct Slot.
Mac OS: requires System 6.06, can run up to System 7.55.
On the market for: 1 year, 5 months.
You wonder why the Mac Classic barely sold any machines at all
while the Mac LC became one of the best-selling in history, even
though they were relased at the same time. The LC was twice as
fast as the Classic, displayed color, was expandable, and was
only $1000 more than the Classic. Which one would you have bought?
Only now is Apple finding out this is the way to sell computers,
as you can see in their G3 line.
Resources & Related Links:
David Pogue's and Joseph Schorr's Macworld
Picture from A
History of Apple Computers.